Developing Tyrrells Potato Chips Essay Example | Topics and Well Written Essays - 3000 words

ontogenesis Tyrrells Potato Chips - Essay ExampleFor this purpose it may resort to more advertising, other promotions, offering discounts and weaken customer service. It potty also try to compete by making its operations more cost-effective and thus bring down its costs. Alternatively, it post try to increase its economies of scale by more investment.some clock times existing merchandise may become so saturated or uneconomical that companies may innovate new markets with existing harvest-feasts. Such a strategy falls under the category of market development. The perspicuous example is the entry of multinational companies into new markets with existing crossroads they were selling in the home country or other markets. This entry could help the corporation to transfer loyalties of customers to buy its own products. This is very effective if the product is a well-known brand in the world and is being made available for the first time or in large quantities.If a new product is manufactured by a company and it tries to sell it in the same market it operates, then it is classified under product development. The company is surefooted that its new product will be attractive in the existing market itself. Companies try to market the new product to existing customers or even get new customers to buy them. The product could be completely new or can be used as accessories or add-ons to its existing products. sell new products or services in current markets. These strategies often try to sell other products to (regular) clients. These can be accessories, add-ons, or completely new products. Cross Selling. Often, existing communication channels are used. (Product/ grocery Grid (Ansoff) 2008).Product diversification is an instance where a company develops or acquires a new product and market in an entirely new place. There are four ways of diversification that can be used by a company.