A Gap of Sky

The short story written by Anna Hope is about a girl called Elli. Her life is a typical dystrophy student's chaos, dominated by drugs, anticipation parents and a distracting Identity crisis. There are several themes that concern the story, and I shall now review some of them. As my aforementioned statement points out, Identity crawls Is an essential Issue throughout the story. Her mind Lies In a dilemma between either to follow her desires, or the expectations which are upon her.She doesn't know whether o succumb to the temptation of the drugs and partying, or to complete her course and score high grades for the good of her mom and dad. Other themes which could cover a Gap of Sky would be issues like expectations, responsibility, drugs, youth and pressure. The narrator is using the stream of consciousness† technique throughout most of the story, which is very similar to similar to Virginia Woofs writing manner. It gives the reader a slightly confusing and unfocused interpretati on, though it also manages to pull the reader Into the main character's mind.In spite of the fact that you may easily feel; that the narrator Is Elli herself, It Is actually a third person omniscient narrator. The language of the text Is highly Influenced by slang, and has a typical youngster† stereotypical use. The story begins In an â€Å"In medias rest† and follows a linearly progression. It has its turning point when Elli begins her adventure of finding ink, by walking out of her door. There is also a use of similes, metaphors and symbols. Especially the similes are visible – for example in line 49 â€Å"(†¦ And it feels like ledge, like thick dark sludge†, and line 83 â€Å"(†¦ ) and her skull feels as though it might split open†. The metaphors aren't particularly prominent in the text, but these, plus the similes, make you get a more figurative interpretation, than if there weren't any. The last rhetorical device used in the text, th at I shall go into, is the personification which for example Is used In line 128 â€Å"(†¦ ) she wants to receive this night and Its great dark pulsing† Symbols are dominant In the text. Some very obviously, some less obvious.The love on line 61, which has its â€Å"buck finger†Ã¢â‚¬Ëœ raised, makes Elli think â€Å"Buck it all†. It is therefore a symbol of Else's rebellious side and the way that Elli wishes to follow her dreams without any concerns for her surroundings. But this sensation vanishes when Elli sees the skull at the exhibition. Her state of mind suddenly orbits the thought of life and death. She feels that it isn't a coincidence that she's there. She thinks that the exhibition is made to tell her something, to wake her up. She becomes so afraid of facing death, that she has to run away from the museum.There is also the red Jasper to mention. Although the symbolism of this object is explained to some extent, it Is worth to mention how much the stone voices the regret Elli has over how much she has taken her mother's love for granted. Despite all the loving and caring Else's mother has yielded, Elli has been entirely ungrateful. Also the title of the story â€Å"A gap of sky plays an Important part In this analysis. Somewhere In the story Elli sees a gap of sky. This is partially a metaphor, which illustrates the gap in her state of broken, or a gap where something new can grow.Where something can change. There is a certain enumeration of nouns in the short story, which creates a dynamic understanding and concludes with a certain amount of short sentences. Especially in line 28-37. It takes place over a couple of hours, from afternoon to early evening in central London. It is also the city where Elli lives and studies. One might almost say that â€Å"A gap of sky' is a parallel history to Virginia Wolf's life. The fact that both of her parents killed themselves caused, that Virginia went through a long time clogged tit d epressions and nervous breakdowns.The outcome of it was that she, at the age of 59, threw herself in the river near her home and drowned. In the end of the story Elli comes to a river at the end of The Strand. This river is yet another dilemma. The aforementioned climax at the exhibition, makes her become afraid of death, thus afraid of drugs. The river could be the place where she would be able to wash herself clean. On the other hand the river could also be the place where she could end all these troubles and worries, like Virginia Wolf.The ending of the story makes it up to ourselves to figure out what will happen next. This whole scenario that we, as readers, are brought into, is not only a Journey through the streets of London, but also a Journey through Else's mind and thought. You have to notice that Elli is not only a simple human being. She is also representing the dilemmas and crises that teenagers have to go through nowadays. They have so many possibilities, and therefore also a lot of responsibility. That is the fundamental topic in A Gap of Sky.

The Debilitating Effects of Tv on Children

Subject: â€Å"The Debilitating Effects of TV on Children† Topic: u02d2 The Debilitating Effects of TV on Children Author: Dolores Staggs Date: October 18, 2012 1:15 AM J. Grohol (2009, September 9) â€Å"The Debilitating Effects of TV on Children† The main arguments that the author is making are:TV can be very detrimental to the mental development of children and teenagers. And that it should only be allowed in moderation. Not â€Å"whenever they want† and â€Å"as much as they want. † The main purpose of this article is: To show that Americans watch way too much TV and are raising their children in the same manner.Oblivious to its negative effects on their child's development. The evidence or facts the author uses in this article to support their arguments are: Researchers at Columbia's College of Physicians and Surgeons concluded in 2007, for example, that 14-year-olds who watched one or more hours of television daily â€Å"were at elevated risk for po or homework completion, negative attitudes toward school, poor grades, and long-term academic failure. † Those who watched three or more hours a day were at even greater risk for â€Å"subsequent attention and learning difficulties,† and were the least likely to go to college.The main conclusion[s]/inference[s] in this article are: Kids who watch TV are more likely to smoke, to be overweight, to suffer from sleep difficulties, and have other health risk. And are less likely to be successful. No child under age two should watch television at all, the Academy of American Pediatrics advised in 1998. The main assumptions underlying the author’s thinking are: Most parents tend to use TV as a babysitter and do not monitor or care what their kids watch regardless of the future consequences. References Grohol, J. (2009). The Debilitating Effects of TV on Children.

Example of Term Paper Outline

Example for Outlining a Research/Term Paper Before you start writing get your ideas down in a logical sequence that you can then use to expand while actually writing the paper. This is only meant to be an example and a guide; pay attention to your teacher’s instructions for the assignment and format instructions for their class. Know what style format your instructor wants you to use – APA or MLA. Thesis statement: Example: The cost of medical care in the United States is causing the poor to receive substandard care. Key points: Examples of possible key points for the above thesis statement: 1.Paying for medical care is beyond the reach of the poor. 2. Paying for medical insurance is beyond the reach of the poor if not offered by their employers. 3. The poor are forced to use over-extended and under-staffed medical facilities if they cannot afford care. 4. Are we ethically responsible for caring for the poor? 5. What would possible alternatives be to supplying medical c are for the poor? You can use the thesis statement and key points to create an introductory paragraph; then you will expand in the rest of the paper on the thesis and key points. Examples of expanding on key points: Key point 1.Paying for medical care is beyond the reach of the poor. < Expand your ideas for this topic – this could be one or more paragraphs. > Demonstrate why and how medical care is beyond the poor. Average cost of medical care as opposed to average salaries. The poor have to use clinics and other free care. Key point 2. Paying for medical insurance is beyond the reach of the poor if not offered by their employers. Can the average worker afford health care costs even if they have them. Average costs of health care plans. If an employer does not supply health care benefits how can employees get it. Key point 3.The poor are forced to use over-extended and under-staffed medical facilities if they cannot afford care. What kind of facilities are available to people who can’t afford health care. What are limitations for using those facilities (income, etc. ). Are these facilities adequately staffed and funded. Pros and cons for these facilities – i. e. better than no health care at all, don’t see the same doctor, etc. Key point 4. Are we ethically responsible for caring for the poor? Does a society have an ethical responsibility to take care of its poor? Moral & ethical foundations – religious, ethical, philosophical.Economic / political reasons for providing or not providing health care. Key point 5. What would possible alternatives be to supplying medical care for the poor? What models exist in other countries? Do they seem to work? What alternative models are available in this country? i. e. Faith based, private foundations like The Shriners, etc. What factors / institutions would fight against change in health care? i. e. Pharmaceutical companies, insurance companies, non-flexible thinking, etc. Summary / Conclu sion: Create a key summary sentence/paragraph that declares a wrap-up of concepts you have covered in the paper.You may want to quickly summarize your main ideas. This should transition into a Conclusion of your ideas on the topic. The conclusion could be a separate paragraph or this section could be more than one paragraph. Reference / Works Cited: List of the sources you used in writing the paper. Follow your teacher’s instructions for number required and format. Glossary: Thesis statement – a brief sentence presenting the main point of a persuasive writing, usually in the introductory paragraph. Key points – those ideas that you will use to support your thesis and expand on in the text of the paper.Summary – a brief statement that presents or recaps the main points in a concise form. Conclusion – bring to a close in a logical, reasoned way the ideas that you have supported in your paper. References / Works Cited: Citation – a short note r ecognizing a source of information or of a quoted passage. Works cited – a page at the end of a research composition that lists all the resources that you used. Parenthetical citation – a citation style in which in-text citations must be enclosed within parentheses and embedded in the paragraph, as opposed to the footnote style.Footnote – A brief note at the bottom of a page, or on a separate page at the end of a paper (then usually called an Endnote), explaining or expanding upon a point in the text or indicating the source of a quotation or idea. Research / Term Paper Outline Worksheet Thesis statement: Where will I find information on this topic? Print – Internet – Journals – Interviews – etc. Has the instructor specified where you are to look for information? What resources you are not to use? How many sources you are to use? Key Points – list the key points to investigate based on your thesis statement: 1. . 3. 4. 5. On se parate sheets of paper expand on each of your key points – jotting down additional ideas or beginning to actually write. Summary / Conclusion: On a separate sheet of paper summarize and come to a conclusion on your topic. This is where you are bringing it home and wrapping up the paper. Works cited: List the resources that you have used. Remember to use the style your instructor specified – APA or MLA. Use this outline to begin writing your paper. When you have completed a draft – read, edit and rewrite.

Free Trade and Protectionism Essay Example | Topics and Well Written Essays - 1750 words

Free Trade and Protectionism - Essay Example Hence free trade policy is a cost effective policy adopted by the governments. As sometimes the domestic substitute's price goes higher. So the government prefers the free trade policy through which the price of the goods becomes lower and in the other hand the economic improves. The free trade policy facilitates the optimal use of the economic resources. for an instance for some people to understand the free trade policy better this example could be taken if it is not possible to grow paddy in a desert country which will be very costly to grow the crop the country could make an free trade with some other country which grows paddy at a cheaper and a affordable rate so the government gets the maximum benefit, to say exactly the country is benefited economically. This free trade is beneficial in many ways to a country. But sometimes many groups also oppose for the method of free trade. The free trade is based on the optimal use of the economic resources by a country. To understand this in a better way the barriers to the free trade is chronicle shifting between the industries and the geographic areas. The very main concept for the free trade is that each and every count... ountry should know whether the demand could be meted out by the domestic coffee makers if it is not possible then the government should arrange for the free trade because the cost for the product becomes cheaper at that occasion. But instead of that if he tries to cultivate coffee with some other expensive technologies automatically the price goes to the peak. So now you can decide which one is cheaper whether the free trade product or the product manufactured in the domestic country. So this is the comparison between the free trade product and the domestic costly product. The trade of such goods flow between the countries with the unhinderence of the government so this makes the free trade easier. Since the time of the Second World War United States has become the most consistent proponents of the reduced tariffs and the free trade helped to establish the general agreements on the tariff barrier and the free trade. If we take the account of the economic theory the global free trade is not benefit to the society some times the selective application of the free trade and the tariff of some countries leads to the in efficiency of the country's economy. Due to this free trade policy the domestic producer suffers a lot. The opposers for the free trade policy are the nationalists, communists, agriculturalist they oppose due to some supposed problems. Sometimes they are also opposed by the domestic producer because the free trade policy creates a loss to the domestic producer and some time leads to the flooding of the local goods. The anti globalizations groups also do not support free trade because the economic conditions of the poor do not go up but they become poorer. Karl Marx wrote in The Communist Manifesto, "The bourgeoisie...has set up that single,

Disciplinary Literacies. Communication Essay Example | Topics and Well Written Essays - 1250 words

Disciplinary Literacies. Communication - Essay Example Many sources of information exist that define writing and literacy in the field. A review of finance journal articles, documentations from finance oriented professional organizations, and experiences among professionals in the field are some of the sources of information for evaluating literacy in the finance field. Advertisement is one of the forms of communication that promote literacy in the field. Financial institutions depend on operations from their clients, such as deposits, withdrawal, and funds’ transfer in which service fees are charged on consumers and advertisements market the institutions. Advertisement based communication must however be sensitive to consumers and other stakeholder’s values because improper usage is likely to generate adverse reactions from stakeholders while some cases may also lead to legal liability. An advertisement by Capital One is an example that demonstrate the scope of literacy in the finance field. The advertisement was not succe ssful because while it sought to promote use of the organization’s credit cards, it elicited negative reactions and some of the advertiser’s clients threatened to close their accounts or stop using the cards. This identifies a reverse reaction to what Capital One had intended and the nature of expected communication in the field explain the experience. The main problem to the advertisement, as Aspan explains in the American Banker, was selection of words as Capital One sought to draw consumers’ attention. Other professionals in the field did not welcome the use of damn day and their response identifies significance of ethical standards in communication in the finance field (Aspan 1). Another important aspect of communication in the field, and one that also relates to corporate ethics, is application of polite language in communication. Whether in appreciatory correspondence or in a critical communication, a formal and courteous tone is recommended and pecuniary liability exist in cases where a person or an organization is believed to have influenced other people, or parties’ communication. Positive criticism, with the aim of correcting perceived ills is however acceptable and the case of Capital One advertisement explains this. Aspan reports calls by organizations that people criticize the advertisement but notes that the level of responsibility in such calls when One Million Moms explains that even though it called for e-mail communications to Capital One to criticize its advertisements, it did not advocate for offensive comments in the elicited communications. The article also identifies the use of mass communication and online communication in the finance industry. The experience in the conflict identifies the use of advertisement as a sales strategy, the act that stimulates the conflict. One Million Moms, in its response to the advertisement and in its attempt to restore sanity in the profession, uses its website, a mass media, to urge its members to criticize the advertisement. The organization also specifies its preferred mode of communication for reaching Capital One, email, and these acts identify a high level of literacy among stakeholders in the finance sector to promote written and online communication. The level of literacy, in the sector, is also explained through expertise

Team Taghleef company Essay Example | Topics and Well Written Essays - 250 words

Team Taghleef company - Essay Example The lockout has the ability to secure energy isolating devices by locking the system in lock mode (Gustin 32). Bill Oliver also talked about the importance of safety audits, which he defined as the means used to identify potential issues prior to their having an impact on the plant’s safety. It entails a systematic examination to determine whether arrangements related to safety of processes comply with the required standards, as well as whether they are effectively implemented (Gustin 44). Taghleef also uses safety audits to ensure that they have required staff competency in facility and equipment operations, adequate performance of equipment to expected levels, and the adequacy of arrangements for any emergencies. Finally, the issue of behavior in the facility was touched on, especially behavioral-based safety. Bill Oliver contended that this is a controversial method of ensuring safety and that it needs to be applied correctly. To do this, Taghleef Company ensures that management and employees are involved in its formulation; they clearly define the expected behaviors at every level, observe the target behaviors, attain feedback the target behaviors, and derive their target behaviors from their safety

Case study 3 Example | Topics and Well Written Essays - 1250 words

3 - Case Study Example However, the private firm failed to deliver what the state expected in a number of ways. For example, the handling of client’s applications was inefficient both in answering the client’s calls and maintaining of clients documents. The contracted firms hired incompetent workers who failed to perform according to state’s expectations. ACS focused on making money hence their service was poor and uncoordinated. American civil Liberties Union (ACLU) challenged the performance of FSSA for misplacing the documents of the patients hence leading to denial of essential services to the applicants. Critics blamed the inefficiency of the private firms as caused by waiver of caseworkers that was present in the state (Alb?k, Eliason & Herman 17). Before privatization, each household had a caseworker who confirmed the qualification of individuals before making an application and also ensured that the applications were submitted in the right procedure. Question 1 Privatization wa s implemented as a cost saving strategy. For example, Governor Mitch Daniels stated that by privatizing the welfare and food programs would enable the state to save up to one billion dollars in a decade (Ricky 619). The state signed a 1.3 billion dollar contract with the private firm. However, one and a half years later the both IBM and Affiliated Computer Services (subcontracted) by to deal with calls of the clients failed to achieve the mission. To improve performance of welfare and food programs delivery. The intention of the state was to delegate functions of welfare and food delivery to private firms because this would reduce the processes of handling applications and attending to the needs of the people (Chu et al.19) This would ensure smooth operations because private firms have appropriate facilities and specialized staff to handle the needs of the people effectively. Question 2 The new system was intended to improve communication between the clients and the service provider s. ACS was hired to manage telephone calls from the clients (Bursi & David 164). This was meant to increase speed of gathering, processing, and storing clients’ data with greater efficiency. Therefore, the new system was meant to

Reserch proposal Essay Example | Topics and Well Written Essays - 1500 words - 1

Reserch proposal - Essay Example nt interventions of ecommerce over the traditional modes of business has further enhanced credibility of businesses and opened further ways into the international market. Moreover, it has opened windows for the organization to serve to the world class clients and develop their international client base (Ahmed & Ibrahim, 2011). In this context, the paper elaborates on the development that has been incorporated by Tesco Plc in order to attain the desired degree of competitive advantages, with the advent of aggressive e-commerce trends, introduced into the global market. The introduction of ecommerce has inflicted challenges among the different modes of businesses. Contextually, Maniam & et. al. (2012) states ecommerce to have introduced a new phenomenon that involves the reduction of capital investment and in turn, developed abilities of the businesses to provide services to the international clients. Eid (2011) accordingly states that the explosion of technology and the incorporation of the virtual market have enhanced the need of ecommerce into the market. In agreement, Teece (2010) commented on the long-range business planning that ecommerce has been providing to the businesses. The traditional balance of global economy has changed and has created a separate balance between the traditional relationship of the suppliers and the consumers (Maniam & et. al., 2012; Teece, 2010). According to Hasan & Harris (2009), the different modes of incorporating of technology have in turn influenced the development of the market and have further, triggered chan ges within the economy. Creation of value has been a sole requirement of the present generation (Hasan & Harris, 2009). Murphy & Narkiewicz (2010), with the inclination of technology and different value creation will be possible and would enhance ability of the market to provide quality services. It is in this context that Ndyali (2013) stated about different steps that are taken by the ecommerce business, which have in

Vaccination Assignment Example | Topics and Well Written Essays - 500 words

Vaccination - Assignment Example On the contrary, in West Virginia and Mississippi there are no laws that mandate vaccination. To that effect, some parents choose not to vaccinate their children because they believe that it may result in autism. Advocates of immunization claim that the government should not intervene in personal medical choices. The opponents of vaccination claim that the immune system of the children can deal naturally with the majority of the infections. The Mayo Clinic pointed out that natural immunity is more complete than a series of vaccines. Some guardians usually do not want their children to be vaccinated because the process of vaccination introduces foreign particles in the children’s immune system resulting in side effects like autism (Plotkin, 2006). More to the point, the flu vaccine have been found to contain thimerosal that is packaged in multi-dose vials. When the health workers draw individual doses, they leave the vaccine susceptible for to contamination each time the rubber is punctured. The presence of this preservative in the vaccine was found by (Andrew & McCarthy, 2010) to cause autism. An introduction of mercury in the body affects the nervous system resulting in autistic like symptoms. It causes the dysregulation of the immune system of the child affecting neurodevelopment. Autism signs are evidenced (Mesmere, 2007). Even with introduction of the pre-filled syringes, certain medical that find it expensive still the thimerosal as a preservative. The 1998 Lancet paper reported that immunization is not safe. Parents of the 8 out of 12 whose children were studies asserted that 14 months after receiving the combination measles-mumps-rubella vaccine the kids exhibited symptoms of autism. Moreover, Plotkin, Gerber, and Offit (2009) argue that the measles-mumps-rubella vaccine allows the entry of encelophalopathic causes autism by damaging the intestinal lining. The

Please see instruction Essay Example | Topics and Well Written Essays - 500 words

Please see instruction - Essay Example The author, McKinley did not do the piece just fully as required right from the title of the story for he put it as if the raped child was in the town (Roxane). He focused so much on the town and the men while forgetting who the victim was in this situation. Considering what happened, the mainly affected person was the little girl but not the men who executed that horrifying act (Roxane). In the articles, focus is on the lives of men and the town rather than our victim who suffered the worst. He quotes some responses residents of the town were relaying of how the little girl dressed like a 20-year old woman and how the mother would let her leave home to go to various quarters all alone. He also states how the men’s lives would change because they would miss school. All this tries to imply that the little child brought all on herself through her conduct so the whole story is understandable in a way (Roxane). In the article there were questions raised on where the mother was when her little girl was raped because it is believed that she should be with her child at all times. This means that incase anything bad happens, she is to blame herself for not being responsible. The author shows a sense of chauvinism because he attacked the victim’s mother but never bothered to question the father too (Roxane). The article would be better if the author would not involve the defense of the men who did it because what he did is trying to justify their actions. Since he is reporting on what happened it should focus on the victim more and how the victim found help, through justice and her healing process. The gender of the authors too brought difference in the two articles. The Times newspaper reporter wrote the article focusing so much on the defense of the boys; trying to blame the mother for being irresponsible to the victim. He does not mention the victim’s father because he too must be responsible as much as the mother should be; they are all the parents to the

Budget Proposal Essay Example | Topics and Well Written Essays - 1250 words

Budget Proposal - Essay Example (Womack, 2009) Indeed, it is justified to argue that performance of department is fairly lower than police agencies in other US states and cities. Our department does not have enough personnel as only fewer than 250 employees are on job against announced vacancies of 310. Hence, the police officials are unable to share various law enforcement responsibilities and fulfill their duties that are assigned by Department Head and state authorities. This in turn leads to extreme work overload over existing officers thereby resulting in mental stress and reduction in performance and efficiency. In addition, the employees’ morale has reduced because of comparatively low wages at Macon Police Department against other area departments including ‘Bibb County Sheriff’s Office and The Medical Center of Central Georgia’. Similarly, there are also fewer chances for officers to attain extrinsic financial rewards (bonuses, pay increase etc) and promotions. Together, these factors demotiva te the police officers and compel to either switch their jobs or showcase low performance. Turnover rates may also increase in future if the above two factors are not rectified. (Womack, 2009) As far as internal efficiency of Macon Police is concerned, it should be pointed out that officers have been using old vehicles (that require immediate maintenance and repair) with out dated in-car cameras. Similarly, department also does not have any modernized computer equipments, information systems and technology that could help in record keeping of crimes, immediate information access and in crime investigation. In order to improve department’s overall performance in the light of above mentioned analysis of problems, there is dire need to improve job pay scale and employee promotional system so that officers’ morale, confidence and commitment with their job could be increased. As a result,

Rhetorical Analysis Essay Example for Free

Rhetorical Analysis Essay Disclaimer: Let’s avoid abortion, the death penalty, gun rights, and gay marriage for this assignment unless you can convince me you have a fresh spin or take on it. These topics have been heavily used in previous semesters, so I want to encourage you to expand to less traveled territory. 2. Then, choose three interesting rhetorical artifacts that deal with or illustrate this social issue. This could be such things as advertising, films, books, songs, albums, YouTube/online videos, speeches, websites, etc. Limit yourself to only two samples per genre—that is, don’t pick three films, or three songs, or three books, but have some variety. It is possible to pick something very simple—like a single magazine page ad—but remember that you need to be able to pull a lot out of it to discuss. So find something that will be fruitful for many pages’ worth of discussion. Your assignment 1. In your introduction (5-8 sentences), first describe the social issue and why you’ve picked it. Then, briefly describe the three rhetorical artifacts and how they pertain to the social issue. 2. Finish your introduction with a thesis statement. Remember, a thesis statement is an argument and not a declarative sentence, a question, or an announcement. Two sample thesis statements: A descriptive analysis of six parts of [artifact A], [artifact B], and [artifact C] reveal how each of these pieces work to illuminate [Social Issue]. [Social issue] can be better understood by a six-part descriptive analysis of [artifact A], [artifact B], and [artifact C]. 3. Do the six-part descriptive analysis, which will be explained in the next section. Generally speaking, you will be doing six analyses of each of your artifacts, so a total of at least 18 separate examinations. Each analysis should be roughly one or two paragraphs. 4. Be sure to include a Works Cited/Bibliography page with for three rhetorical artifacts. 5. Your paper should total 7-10 pages, not counting the Works Cited/Bibliography page. The Six-Part Descriptive Analysis: In your essay, you’ll need to do each of the following six analyses. For each analysis, you’ll need to follow the Claim+Proof+Analysis structure that the book calls the critical equation (see page 30-34, especially 32). So for each analysis, you would 1) claim that such-and-such descriptive element is present. Then 2) give me proof of that—why can you make this claim? Then 3) tell me how well your artifact puts this descriptive element to use. 1. The six rhetorical purposes (pages. 8-13) a. Creating virtual experience b. Altering perception c. Explaining d. Formulating belief e. Initiating action f. Maintaining action Examine each of your three rhetorical selections in the light of these six rhetorical purposes. Which of the six is the best fit for each of your selections? There may be more than one purpose, but discussing just one of them is fine. So for each artifact, you would 1) claim that X type of rhetorical purpose was used. Then 2) give me proof of that—why can you make this claim? Then 3) tell me how well your artifact puts this rhetorical purpose to use. 2. The seven elements (page 24). Of the seven elements, two are of interest for this assignment. a. Persona. The role the persuader takes in addressing the audience. Think of things like good cop/bad cop; teacher; friend; pastor; reporter; clown b. Tone. The persuader’s attitude towards the subject (Detached, emotional, satirical.) AND the audience. (Personal/authoritative/supplicant.) Complete a critical equation for Persona and Tone for each of your three rhetorical artifacts. So for each artifact, you would 1) claim that X type of persona or tone was used. Then 2) give me proof of that—why can you make this claim? Then 3) tell me how well your artifact puts this persona/tone to use. 3. The VASES—Visuals, Analogies, Statistics, Experts, and Stories. (See page 80 for a brief overview, but you’ll need to look at the entire chapter 4 for a full understanding.) Describe how each of your three artifacts uses evidence in light of your social issue. Use the VASES, although note that not all five of the VASES will be used in each artifact. Remember that this should be structured in the Claim + Proof + Analysis structure. So for each artifact, you would 1) claim that X type of evidence was used. Then 2) give me proof of that—why can you make this claim? Then 3) tell me how well your artifact puts this evidence to use. 4. The dimensions of rhetorical action. We aren’t always convinced by purely logical reasons—sometimes psychological, social, and personal reasons convince us as well. (See pages 117-121). Think of each as these as on a continuum—that is, it isn’t 100 percent on one extreme or the other, but more likely a blend of 70/30, 60/40, etc. Purpose Instrumental ïÆ'ŸïÆ'   Consummatory (A tool) (Purpose in action itself) Argument JustificatoryïÆ'ŸïÆ'  Ritualistic (Offers reasons/justifies) (Participatory/performative/affirms) Structure LogicalïÆ'ŸïÆ'  Associative (Necessary links)(Learned from experience) Language LiteralïÆ'ŸïÆ'  Figurative Describes worldDescribes internal state Evidence FactualïÆ'ŸïÆ'  Psychological VerifiableAppeals to needs, drives, desire (logos)(pathos) Plot where each of the three artifacts lie on the continuum. (Do so in paragraph form—I don’t necessarily need a diagram.) You don’t have to use the same rhetorical dimension(s) for each artifact. Remember that this should be structured in the Claim + Proof + Analysis structure. So for each artifact, you would 1) claim that your artifact is placed somewhere on a continuum for a certain dimension of rhetorical action. For example, â€Å"This artifact is mostly figurative, but it contains a few literal elements as well.† OR: As an entertaining film, this piece is almost purely consummatory.† Then 2) give proof of that—why can you make this claim? Then 3) tell how well you think it works in this case. 5. Organizational patterns. (pages 136-142). How is the artifact organized? Sequence A. Chronological—by time B. Narrative—story C. Spatialdirection Topical A. PartsïÆ'   subtopic (breaking into chunks—unique to the subject) B. Perspectives ïÆ'   familiar divisions (common, often-used categories) Logical A. Causal—cause ïÆ'  effect B. Problem-solution—harm ïÆ'  solution What is at least one organizational pattern used by each artifact? How does this organizational pattern help promote its perspective on your social issue? (If you do not think your artifact demonstrates any of these organizational patterns, prove it—show me by process of elimination how none of them fit) You don’t have to use the same organizational pattern(s) for each artifact. Remember that this should be structured in the Claim + Proof + Analysis structure. So for each artifact, you would 1) tell me what organizational pattern(s) you see at work. Then 2) give me proof of that—why can you make this claim? Then 3) tell me how well you think it works in this case in light of your social issue. 6. Resources of language (See 165-169) Think of these as continuums. FormalityïÆ'Ÿ-ïÆ'  Informality PrecisionïÆ'Ÿ-ïÆ'  Ambiguity LiteralïÆ'Ÿ-ïÆ'  Figurative EconomyïÆ'Ÿ-ïÆ'  Redundancy Plot your artifact on what of the continuums of style (for example, 70 percent formal, 30 percent informal). How does this style help promote its perspective on your social issue? Give me one paragraph for each artifact. (Note: If you’ve explored the literal—figurative continuum in a previous portfolio assignment, please select a new one.) (If you do not think your artifact demonstrates any of the styles, prove it—show me by process of elimination how none of them fit.). You don’t have to use the same resource of language for each artifact. Remember that this should be structured in the Claim + Proof + Analysis structure. So for each artifact, you would 1) tell me what organizational pattern(s) you see at work. Then 2) give me proof of that—why can you make this claim? Then 3) tell me how well you think it works in this case in light of your social issue.

Importance of Ethical Behavior in Social Work

Importance of Ethical Behavior in Social Work Veronica Anderson Shalondria Wade Hill I. Ethics and Social Work For professions rooted in health and human services,  ethics are a vital part and have the most importance. The social work profession is the epitome of both integrity and ethics. Although the majority of social workers display ideal ethics and the nature of the career tends to attract the most compassionate and principled individuals, there is a small minority that engage in behavior that is considered to be unethical. The NASW (National Association of Social Workers) Code of Ethics emphasizes that the core of any type of social work revolves around professional ethics. The mission of the social work profession is rooted in a set of six core values. It is somewhat of a map that guides each social worker’s journey and is important to all social workers regardless of working conditions. These core values serve as the root for all social workers and if followed properly will ensure that each and every social worker remain highly ethical in any situation that they may face. The se core values are: (1) Service, (2) Social Justice, (3) Dignity and worth of the person, (4) Importance of Human relationships, (5) Integrity, and (6) Competence (National Association of Social Workers, 2013). Unethical behavior for a social worker is any deviation or violation from the six core values and the several principles and standards set forth by the NASW. The reason social workers misconduct is so important is because misconduct and neglect of duty by a social worker could have harmful consequences. Misconduct by a social worker can result in serious injury, lost financial support, child endangerment, and in some cases death (Hyslop, 2015). With such fatal consequences, it is urgent that the social work profession understand why some of their workers engage in such ethical misbehavior. According to Dr. Frederic G. Reamer, there are several prominent themes when it comes to social work misconduct: (1) Desperation, (2) Greed, (3) Impairment, (4) mental illness, (5) addiction (including addiction to substances, sex, and gambling), and professional burnout (Reamer, 2012). II. Competence One of the critical core values set forth by the NASW is competence. Competence is the ability to perform one’s duties both successfully and efficiently. This is critical for social workers. Social workers tend to work long hours and have a number of cases, so it is important that they can work efficiently but also keep the same standards to ensure that the job is done successfully as well. The ethical principle states how â€Å"Social workers must practice within their areas of competence and develop and enhance their professional expertise† (National Association of Social Workers, 2013). For social workers it is proper to utilize their education, personal values, experience, training, and any other professional related experiences in order to properly address any situation. Although it may be overlooked at times, being competent is a crucial factor in many cases of unethical behavior. With many of these situations, competence is the first core values that many unethical social workers neglect. Having a competent social worker is the necessary first key to resolving any situation and when it is lacking, terrible consequences could be the result. The NASW believes that social workers should continually strive to increase their professional knowledge and skills in order to apply them successfully in practice. In order to remain competent social workers must work every day to not only maintain their level of competence but to also build upon it as well. III. Case An example of unethical behavior in social work can be seen in the case of Candice Lassiter and Craig Smith in North Carolina. These two social workers were each charged with three counts obstruction of justice in relation to the death of a 15 month year old little girl. According to Mitch Weiss of the Huffington Post, the social workers were aware of the child abuse going on in the home, yet after the death of the child Lassiter, who was in charge, ordered Smith, a subordinate, to falsify records to make it appear like they did an fair and competent job in investigating the case (Weiss, 2013). There were several violations of social work ethics in this case which include: (1) lying, (2) incompetence, (3) service, (4) social justice, and (5) the unethical conduct of colleagues. Gregory Achen notes how child abuse can be hard to substantiate and requires comprehensive, time-consuming assessments from social workers (Achen, 2013). If the two social workers in the previous case used the code of ethics this child’s life could have been spared. According to the Child Abuse Prevention and Treatment Act (CAPTA), child abuse and neglect is defined as: Any recent act or failure to act on the part of a parent or caretaker which results in death, serious physical or emotional harm, sexual abuse or exploitation; or an act or failure to act, which presents an imminent risk of serious harm (U.S. Dept. Health and Human Services, 2012). In the United States 9.3% of children were victims of abuse and/or neglect in 2009. With approximately 9% of children in this country neglected and/or abused, there needs to be a voice for the children, and that voice needs to be in skilled, ethical social workers. To explain this problem in a social work setting, I propose this hypothetical situation. A social worker coming straight out of a Master’s program has just been hired by the Mississippi Department of Health and Human Services (MDHS) as a child protection services specialist. This social worker’s superior has been an excellent mentor so far and has provided necessary skills and knowledge on the subject matter and how to deal with a variety of situations. Over the past year, the young social worker has been to various functions with the supervisor and now considers them to be not only colleagues but close friends. At MDHS, social workers are informed of suspected cases through the hotline and once the case gets assigned they have 3 levels. Level 1 is called the screen out; it is centered on neglect more than actual abuse. Level 2 is still neglect and abuse but more severe than level 1 and the social worker has up to 72 hours to make a home visit. Level 3 is the most severe level. Here are the cases of extreme physical abuse and sexual abuse and the social worker has up to 24 hours to make a home visit. (MDHS). Now unfamiliar to the young social worker, her supervisor has already had a level 2 call about child abuse in a pretty bad neighborhood. The supervisor has neglected numerous home visits and eventually the hotline receives a level 3 call about this same child. The supervisor still remains to follow through, and two weeks later, the same child is found dead at the home. Upon hearing of the death, the supervisor is trying to cover their tracks and so they reach out to the young social worker. The supervisor should have handed the case to a CPS worker and oversee all of the home care visits, but did none of it. So they come to the young social worker to falsify official documents. He wants the young social worker to fill out reports showing that home visits were made and that everything seemed to be in order when they visited on the number of calls previously received. The supervisor would then sign off on all of the paperwork and even states how he himself went out to the home with the young social worker on one of the visits to ensure that everything was ok. In this hypothetical situation the police never find out about the unethical misconduct of the social workers and they continue their friendship, however due to this incident more and more cases could possibly turn out the same way and one child’s life was lost. In this scenario, there has been a variety of social work unethical behavior demonstrated. Obviously lying to cover up another colleague’s neglect is the most obvious. The core values not used were reasonable for all six. The core value of service was not administered at all here. A social worker’s primary goal is to help people in need, and in this case a child needed them and nothing was done. There was no social justice performed by these social workers because social workers are supposed to help get justice for weak and vulnerable individuals, and in this case this was not accomplished. They did not acknowledge the dignity and worth of this child, possibly because of the unsafe environment with which they were being raised. The importance of human relationships extends beyond clients at times. Although it is the target to obtain a good relationship with colleagues, it is not worth it if the clients, social workers are supposed to help, suffer as a result of it. Lastly there was no integrity or competence shown here with the falsifying of documents to cover the tracks of a superior. IV. Personal Reflection Social workers practicing in the child welfare field often face the need to make critical decisions while working in stressful work environments that can include high caseloads and limited supervision, training, and support (National Association of Social Workers, 2013). As an undergraduate social work student here at Jackson State University, the NASW Code of Ethics has played a crucial role in not only how I view social work issues but also how I look at issues in my everyday life. The role of social workers when it comes to abuse varies, but it centers on the safety and well-being of potential victims. This is one major reason why I feel that it is important to have a code of ethics and set of guiding principles that anyone can fall back on when confronted with morally unclear issues such as the prior hypothetical situation. In my opinion, both the supervisor and the young social worker were more than wrong in the above scenario. First off the supervisor was neglectful in his duties initially. Any level two calls about child abuse are extremely upsetting and his duty was to call attention to it and respond appropriately. To compound his neglect, upon the death of the child he immediately began lying to his superiors, to the young social worker, and to himself. Lying about visiting the home and lying about the entire situation was not the way to go. To top it all off, due to his negligence he brought in the young social worker to lie on his behalf. He used the friendship he achieved with a coworker to justify and cover up his mistakes. The young social worker is also at fault because she should have had more integrity to not get involved in the cover up and report the negligence of her supervisor to the proper authorities. All she did, by covering up his mistake, was leave the door open for it to happen a gain and that could cost more children harm and possibly cause another life to end as well. One of the best things about the NASW code of ethics, in my mind, is the fact that they all work with each other. Without having one core value it lessen any of the other five. That is why I feel that competence is one of the most important ones. If a social worker is not competent it makes it almost impossible to display and of the other five core values. That is why in this case I feel that the core value most in need was competence. I feel that this falls hand in hand with my personal values. My aim is to become an exceptional social worker and the way to ensure this I must remain competent with everything I do. The supervisor lacked competence by not only neglecting his duties but by involving a subordinate in the affairs as well to cover his tracks. The young social worker lacked competence, by not knowing the situation that the supervisor put her in by asking for her to falsify documents. If I was ever in any situation that could possibly contradict with my personal values or the social work six core values, it would be hard to say one hundred percent what I would do, but I am more than confident that with the importance of my values and the NASW code of ethics that a solution will be reached that does not jeopardize my integrity, the integrity of my career, and my past, current, or potential clients. As a social worker we must rely on our values and the NASW core values to help us in any situation. If any situation contradicts with either of the two then we must take appropriate action. Not only would I have denied the request the supervisor gave to falsify documents, I would also reported it to either his superior or to the authorities. Social workers are similar to a variety of professions, especially when it comes to the fact that lives could potentially be in our hands. There is no way that someone could die because of my negligence, and instead of owning up to a mistake and serving the potential punishment, I would just cover it up. I would not be able to sleep at night as a result. Social workers are the first line of defense when it comes to abuse victims and with this comes the great responsibility of protecting the innocence of the nation’s children, ensuring that they at least have a chance to rise above the situation and go on to live productive lives. Bibliography Achen, Gregory. (2013). The Importance of Ethic in Social Work. San Diego State University  School of Social Work. Retrieved From: http://socialwork.sdsu.edu/insitu/social-workethics/the-importance-of-ethics-in-social-work-by-gregory-achen/ Hyslop, J. (2015). Mastering Social Work Values and Ethics by Farrukh Akhtar, Foreword by  Professor Hilary Tompsett, Part of the Mastering Social Work Skills series, Jessica  Kingsley Publishers, London and Philadelphia, 2012. 168 pp. ISBN 978à ¢Ã¢â€š ¬Ã‚ 1à ¢Ã¢â€š ¬Ã‚ 84905à ¢Ã¢â€š ¬Ã‚ 274à ¢Ã¢â€š ¬Ã‚ 0 (Pbk), £ 17.99. Child Abuse Review. National Association of Social Workers. (2013). NASW Standards for Social Work Practice in  Child Welfare. Retrieved from:  http://www.naswdc.org/practice/standards/childwelfarestandards2012.pdf Reamer, Frederic G. (2012). Eye on Ethics: The Dark Side of Social Work: Ethical Misconduct.  Social Work Today. Retrieved From:  http://www.socialworktoday.com/news/eoe_051712.shtml United States Department of Health and Human Services. (2012). 2012 Child Maltreatment  Annual report. Retrieved from: http://www.acf.hhs.gov/sites/default/files/cb/cm2012.pdf   Weiss, M. (2013). Candice Lassiter and Craig Smith, social workers, charged in Aubrey  KinaMarie Littlejohn’s death. Huffington Post. Retrieved from  http://www.huffingtonpost.com/2013/04/14/candice-lassiter-craig-smith-social-workersbabys-death_n_3079938.html?utm_hp_ref=crime Mississippi Department of Human Services:  http://www.mdhs.ms.gov/media/9579/titleandtoc.pdf

viability of Primark’s strategy in current recession in the United Kingdom

viability of Primark’s strategy in current recession in the United Kingdom 2. LITERATURE REVIEW 2.1 Introduction Literature reviews are considered as an essential part of the research to understand the theory related to research problem and find out the specific research gap. The research aim is to identify viability of Primarks strategy in current recession in the United Kingdom. In order to fulfil the purpose of the research topic, some selected reviews of the literature have been presented here. This chapter begins by depicting the literature on factors of consumer behaviour, effects of recession and its influence in marketing, recession and economy of Great Britain. After that it follows the concept of marketing strategy and general marketing strategy during recession. At the end of this chapter, it concludes with a summary of the key points made through the literature. 2.2 Consumer behaviour According to Lancaster et al (2002) the main objective of marketing is to understand and identify the needs of the consumer and satisfy the customer accordingly. For which marketer need to understand what influences these needs and how the customer satisfy their needs. It is necessary for marketer to understand the buying behaviour of the existing and the potential customer. The consumer buying behaviour consists of the products and services consumer used to buy for their personal and household use. There are two types of influences that influence customers to buy products or services. It influence customers memory subconsciously or consciously to take the decision for buying. These influences are environmental and individual. The environmental influences are external effects to the customers purchasing decision. Individual influences are personal to the consumer which also affects the purchasing decision. According to Kotler and Armstrong (2010) the central question of marketer is how consumers respond to different kind of marketing efforts by different companies. For the marketer it is important to understand the buyer behaviour. The buyer behaviour is the final consumer that they buy goods and services for the personal consumption. But it is not a simple task to understand this behaviour. The stimulus-response model is a model to give an idea of consumer buyer behaviour. The diagram of stimulus-response model is given below. This model consists of marketing stimuli and other stimuli. Marketing stimuli are the four Ps of marketing. They are product, price, promotion and place. The other stimuli are the major forces and events of the environment around the buyer. These are economical, technological, political and cultural. These stimuli go through the buyer black box which afterwards creates the buyer responds accordingly. In the buyer black box first buyer characteristics influences by different stimuli and then decision making process works according to the buyer behaviour. Buyer takes decision by choosing products, brands, retail, dealer, purchasing amount or frequency of purchase. The buyer characteristics are strongly influenced by different factors which are not under the control of the marketer. Marketer needs to take these factors under consideration. These factors are cultural, social, personal and psychological. The diagram of the factor influences buyer behaviour is given below. Cultural factors had a broad and deep influence on the behaviour of consumer. It is essential to know and understand the culture of buyer, subculture and social class. Culture is the main reason for an individuals wants and behaviour. Buyer culture is learned by a member of society from family and other important institution. These are the set of basic values, perceptions wants and behaviour. Again, each culture has smaller subculture or group of people. They shared same valued system. It is based on common life experiences and situations. Mainly subcultures include nationalities, religions, racial groups and the geographic regions. For example subculture group in USA are Hispanic, African American and Asian American. Besides, in every society there are some similar class who has same types of needs, interest, values and behaviour. In a word there must be an order of different classes in the society. The similar class responds similarly to a product in the society. Marketer needs to understand the different class in the society. Social class can be divided like: upper class, middle class, working class and lower class. These classes are divided in the society according to the income, occupation, education and wealth of people in the society. However, social factors also influenced the consumer purchase decision. These factors are small groups, opinion leader, family and social roles and status which influence the behaviour of the buyer. Persons behaviour is influenced by many small groups. This group can be two or more people interact together. Reference group has a direct impact on persons behaviour and attitude. People sometimes influenced by the reference group which they do not belong to. This group will be aspirational group. People wishes belong to different aspirational group. Sometimes people are influenced by the opinion leader. An opinion leader is a person in a reference group who has special skills, knowledge and personality. By which they can influence others in the society. Family member also has strong influence on the behaviour of the buyer. Marketer needs to understand the role of husband, wife and children on the purchase decision of different products, goods and services. Persons position in a family, class and organization is known as role and status of that person. People choose produ cts and service according to the roles and status. Marketer needs to know all of these which influence the buyer behaviour of the consumer. Furthermore, physiological factors influence the buyer choices. These are four major factors. Such as: motivation, perception, learning and beliefs attitudes. Motivation is a kind of drive that is directing the person to find satisfaction of the need. A person tires to satisfy the most important need at the first. Again, a person already motivated is ready to act accordingly. Perception is the process through which people interpret, select and organize information in a meaningful way. People learn from the experience. When people learns it changes their behaviour. As for example people buy Nikon camera. If the experience is rewarding people will buy this camera again and again. Through the learning and experience people acquires belief and attitudes. Belief is a thought a person holds about something. Again, people have different attitude towards different religion, cloths, foods, politics, music and all most for everything. Attitude is a favourable or unfavourable evaluation or fee lings towards different object or idea. Buyer behaviour are also influenced by these psychological factors. Finally, personal factors influence buyer decision as well. These factors are age lifecycle stage, occupation, lifestyle personality, self-concept and economic situation. People always change the consumption of products and services and buyer behaviour throughout the lifecycle. Normally, the lifecycle stages include young singles, married couples with children and old singles. Now-a-days marketer are catering for some non-traditional growing consumers like unmarried couple, single marrying later in the age, same sex couple, single parents and extended parents. Besides, persons occupation affects the buying decision. The products bought by the blue collar will be different than that of white collar people in the society. Marketer needs to identify different occupational group for their product in the society. Moreover, consumer buying behaviour depends on the individuals life style. Lifestyle is a pattern of living which is expressed by individual activities, interest and opinions. Besides, each person personality influences his or her buying decision. Personality is the individuals unique psychological characteristics. This can be described as self-confidence, dominance, sociability, adaptability, aggressiveness etc. Brand choice depends on these different human traits. Another factor is the economic situation which affects the individual buying behaviour. Product choice depends on a persons economic situation. Sometimes marketers target consumers who have lots of money and resources. For which they charge prices to match with them. And sometimes marketer target consumers in a more modest way. So, consumers personal income, savings and interest rates all of these need to take account by marketers in case of income sensitive goods. They need to watch the trends in the economic situation of the consumer. If there is an indication of downturn in the economy or point to a recession marketer need to take necessary steps. They need to redesign, reposition and re-pr ice their products closely. According to Needham et al (2003) economic environment consists of those that influence consumer buying power, buying decision and marketing strategies. It includes stages of business cycle, inflation, unemployment rates, resource availability and changes in disposal income. There are different stages in business cycle. Recession is one of them. Consumer buying power declines during recession. It may remain in the depressed level when economy enters the recovery period. In the last recession during 1990 in EU consumer buying pattern shifted to more basic products and more functional products cost lower price. Consumer stops spending on nonessential products and rejecting the decision on buying luxurious items like cars. In the recession consumer are on more likely to save rather than spending and buying on credit. In the recession power shifted from the producer to buyer. Unemployment rises during recession. It affects marketing by modifying consumer behaviour. As a result consumer w ill have less income to spend and buying behaviour is likely to be affected. A brief overview of recession and effects in economy which influence the consumer purchase decision are depicted below. 2.3 Recession According to Stock Market Investors (2008) Economic recession is defined as a significant decline in the economic activity across a country, lasting longer than a few months. Normally, the recession is visible in real GDP growth, industrial production, wholesale-retail trade, real personal income and employment. According to tutor2u.net (2009) there are different trends in economy. These trends can be categorized as slump, recession, recovery, and boom. Boom is a period of fastest economic growth due to increase in demand. Slump is a stage when output slows down in economy due to decreasing in demand. As a result confidence in the economy starts to suffer. Recession is a period when the level of output decrease actually and unemployment rises, business looses their confidence and consumer start to save rather than spending. Government will spend more money for unemployment benefit and will get less money from income tax and vat. And recovery is a period when the economy goes through recession and boom. 2.3.1 Effects of recession and its influence on marketing According to Shama (1993) recession creates decreasing demand of raw materials, products, and services. Different researchers and federal agencies technical operational measurement indicates the beginning, progress, and ending period of recession. If for the two consecutive quarters gross national product (GNP) declines it is called as recession in USA. Otherwise, if the leading indicators (LEIs) in the economy decline for three straight months then it also figure out as recession. During the recession marketing strategy need to be modified. In order to be profitable and consumer-responsive it needs to be aware of effects in the recession and necessary steps should be taken. In general terms it means to adapt the marketing mix and/or the target markets needs to be changed. According to Stock Market Investors (2008) there are different cycles in the economy. Recession is one of them. During the recession unemployment rises, prices of products start to increase and the living standard goes down. For which businesses stop in expanding. So, it can be said that recession started. There is another indicator of recession. It is decreasing the gross national product (GDP) of a nation. Many experts consider the negative GDP growth over two consecutive quarters in a as recession in the economy. However, even there was positive growth if it is slowing for several quarters recession seems to start. According to Dibb et al (1994) in the time of recession unemployment problem rises and buying power of the consumer declines. As a result many consumers become more price and value conscious because of decreasing of buying power. The products that are basic and functional customer tend to go for those products. People normally try to reduce the consumption of more expensive convenience foods. They try to save money by growing and preparing of their own food. They will buy fewer durable goods. And people will try to go for more repair and do-it-yourself products. In the time of recession some companies made mistake by reducing their marketing efforts. But it damages their ability to survive in this situation of the economy. Obviously, marketer needs to conduct some revision of their marketing activities during the recessionary period. In the economic downturn functional value of the products is the main concern of consumers. So, company must need to focus marketing research. This rese arch will help to determine precisely about buyers want on the functions of different product. After that it needs to make sure that these functions become part of the products. In the recession promotional efforts on different products should emphasise on the value and utility of it. Russ and Kirkpatric (1982) called business cycles as the fluctuations in the level of economic activity. It will cause changes in the price level which will cause inflation or deflation in the economy. But business cycles in the economy are more typically thought of in terms of production and employment. The bad time in the business cycle is the recessions or depressions with low production and employment. It is the bottom of business cycles. When there are upswings with the high production and employment it is termed as reflect of good times in the economy. The common measurement of business cycle is Gross National Products. By GNP it indicates of a country where it is in the business cycle. Total value of goods and services that are produced in a country is known as GNP. Business cycles also measured by the unemployment figure. It is difficult to understand the causes of business cycle. It is also difficult to predict their turning point of business cycle as well. But, it is import ant for the marketer to forecast the turning points in the business cycle. The sales of product rise and fall with fluctuations in the economy. So, marketer should be able to forecast on the business cycle. However, recession can cause inflation. Inflation is an increase in general price level. The introduction of inflation can be measured by the consumers when they feel pressure on their pocket books while shop for their goods and services. Indexes are used by the government to measure changes in price level. It can be done by using producer price index and the consumer price index. It reflects the market baskets percentage of changes in price of goods. According to the proportion of spending habits of consumer, market basket weight goods. If the individuals are spending for goods different from national market basket then they face more or less service price than average. Marketers are affected by inflation. It depends on direction amount and cause of price level changes. In general, consumers amounts of money are affected by inflation on normally what they have to spend and type of product they purchase. So, from the above literature about recession it is seen that this is a part of cycle in the economy. It can come in the economy which can be identified by figuring out some specific points in the economy. The main point is that there will be a decreasing trend in gross national product of a country. By which it is understandable that the economy is in recession. And if the recession or depression identified the people will stop spending. They will cut the extra price and because of unemployment and the decreasing value of money. They will become more price conscious. It needs to be accepted. For which they need to adopt strategy so that they can become loyal to the customer to conduct business in recession and survive for the existence. 2. 3.2 Recession and UK economy According to Euromonitor International (2009), UK entered in recession in late 2008. It was seen from the financial concerns of the previous year that the economy went to downwards. As a result UK consumers began to stop spending. The devaluing of the housing made the year 2008 as a challenging year for the retail environment. People become scared over job security because of the regular media reports on job losses. As a result a number of retailers entered to administration. It is not only in terms of consumers restricted disposable income but also for the rising in debts. According to BBC (2009) since 1991 official government figures have confirmed that UK is in recession for the first time. The widely accepted of the recession is, there will be a negative growth in the economy in two consecutive quarters in a year. In the last three months of 2008 UK gross domestic product (GDP) fell by 1.5%. Before that it dropped as 0.6% than this quarter. So, it means that the definition has been proved. Since 1980 it was the biggest quarter-on-quarter decline. This fall was 1.8% on same quarter a year ago. It was the lowest value of pound sterling in last 24-year against the dollar. It was one pound buying 1.355 dollar. The figure of Office for National Statistics (ONS) showed that largest contribution to the slowdown was made by manufacturing. Every element of economy shrank from the previous three months except of agriculture. Unemployment is rising faster than anywhere else. Besides, businesses were closing every day which is deeply worrying. The unemployment problem is increasing rapidly. Now, about 1.92 million people are out of work. The housing market is depressed and retail sales are in weak condition. The retail figure of December 2008 was raised by 1.6%. It was better than expected. But was done by heavy price-discounting and which should be treated with caution. Since 1955 on an average the recession lasted for three quarters in UK. But the last recession lasted for five quarters. This recession could be last until spring 2010 which is believed by many forecasters. There is a 2.1% decline in GDP in the year 2009 which was a consensus forecast. But in December it might drop to 1.5%. These highlights can be seen by rapidly deteriorating economic picture over recent weeks. As a result, Woolworths and Zavvi and a number of the UKs best known high street retailers gone into administration. Besides, lower value of pound sterling against the dollar which was slumped against the euro as well. In order to driving down the interest rate an d cut the cost of lending the Bank of England has aggressively cut interest rates to 1.5%. It was done to make easier for consumers and businesses to access credit. Banks are now reluctant to lend sufficiently. To encourage consumers for spending and boosting the retail sector for wider economy there was a temporary cut in value added tax from 17.5% to 15%. According to Walyat (2009) the total GDP contraction until now is -4% on a quarter on quarter basis. It is now against the forecast by him which was -6.3% total in the quarter three of 2009. The recent analysis suggests that during the second and third quarter the contraction of GDP is moderating. During the year 2010, GDP points to bounce back. However, because of the post general election tax hikes and deep public cutting on spending it will trigger a double dip recession during 2011 to 2012 according to the forecast which is shown on the above diagram. GDP contraction less than -6.3% it was against the forecast, which implies there will growth in economy in the year 2010. But it will not sustain in the year 2011 as the economy will do an about turn because of the unsustainable mountain of debt. 2.4 Strategy During this situation it needs to implement appropriate marketing strategy for get the consumer for their products. A brief overview of marketing strategy what it all about is described below. According to Mintzberg et al (1995) A strategy is the pattern or plan that integrates an organizations major goals, policies and actions sequence into a cohesive whole. A formulated strategy helps to marshal and allocate an organizations resources into a unique and viable posture based on its relative internal competencies and shortcomings, anticipated changes in the environment and contingent moves by the intelligent opponent. (p.5) Literature on marketing strategy and general strategy in recession are as follows: 2.4.1 Concept of Marketing Strategy According to Perreault and McCarthy (1999) a marketing strategy consists of a target market and a related marketing mix. It is a broad picture of a firms activity in a market. Target market and marketing mix are two interrelated part. In a target market there will be fairly homogeneous customer. A company wishes to appeal to those customers. The controllable variable is the marketing mix. Company puts these together to satisfy this target group. Marketing mix is being surrounded around the customer. A typical marketing mix includes some products offered at a price with some promotion. The reason is to tell potential customer about the product and a way to reach the customers place. According to Bearden et al (1995) marketing strategies consists of target market and marketing mix. First of all a target market need to select and after that marketing mix should be developed to satisfy that markets needs. Marketing exchanges are done with a defined group of consumers or organizations with whom a firm wants to interact. This group is the target market for that firm. Target market is appealed by an overall offer of marketing mix. Marketing mix consists of the decisions of four basic areas. They are product for example development of a product, service, or idea to exchange. Then the pricing like: what to exchange for the exchange. After that communications like as how to communicate with the target market about the possible exchange and finally distribution such as: how to get the product service or idea to the target market to consummate the exchange. The main key to marketing success is to satisfy the needs of the target market better than competitors. For which a c onsistent and integrated marketing mix need to be developed. According to Dibb et al (1994) first of all a target market need to select and analyze that market. After that an appropriate marketing mix for that market need to create and maintain. This is all about the marketing strategy. In elaborately means target market is the group of people to whom the organization wants to reach. And marketing mix are product, distribution, promotion, price and people. It will satisfy the people in that target market. In order to make the best use of the organization resources and tactics the marketing strategy is developed. It helps to articulate the plan to meet the objectives of the organization. It needs to deal with two broad set of variables to develop and manage different marketing activities. These variables are marketing mix and the marketing environment. Product, distribution, promotion, price and people are the decision variable of marketing mix. Organization has control over these factors. On the other hand economic, technological, political, l egal, regulatory, societal/green and competitive forces are the marketing environment variables. Organization has less control over these factors. But these factors affect buyer needs. It also affects decisions related to marketing mix variables. Marketer need to focus on different marketing task such as: market opportunity analysis, target market selection, marketing mix development and effective marketing development for developing and managing of marketing strategies. According to Kotler et al. (1999) target consumer is the centre of the marketing strategy. First of all company need to identify the total market. And then it divides the total market into smaller segments. After that company goes to select the most promising segments. And then company focuses to serving them. In order to serve the promising segment company needs design the marketing mix. Marketing mix are product, price, place and promotion. By using the mechanisms of company goes to work on them. Marketing mix is under the control of the organization. Number of factors need to take under consideration in order to identify an appropriate marketing strategy. These factors are target consumer, competitive environment, demand measurement and forecasting, market segment and market targeting. A short overview of these factors is as follows: Todays marketing place is very competitive. In order succeed in the todays market company needs to centered to the customer. Customers can be won from the competitor by delivering a greater value. However, before satisfying the customer company must understand first the needs of consumer and before going to satisfy them. After that company needs to know about the competitive environment around it. This environment is macro and micro. Political, economical, social and technological are the macro environment. All the organization faces it. Besides this companies also face a unique micro environment. After that it is the time to measure demand of the consumer. Company need to estimate the current and future size of the market and its segment. At first, company will identify all competing products. Then the current sale of the products needs to be estimated. Then it needs to determine whether the market is large enough to support another product profitably. It is equally important of the future growth of the market. If the forecast of the demand looks good then company decides to enter the market. Different types of customers, products and needs are the elements of a market. Marketer has to determine which segment offer the best opportunity in order to achieve the companys objective. In a market segment consumers responds similarly to a given set of marketing stimuli. Company can enter one or more segment of the given market after defining the market segment. Selecting one or more segments after evaluating each market segment is the market targeting. Large companies try to serve all market segments by offering range of products. On the other hand small companies decide to serve one or few special segments. According to Kotler and Armstrong (2008) company decides which market segment to enter. After that company decides how its market offering can be differentiated for each targeted segment. Company need to know about the position it wants to occupy in those segments. A companys product has a position in the market. It is a kind of position which occupies the mind of the consumer relative to the competitors product. By charging lower prices than competitors or by offering more benefits to justify higher prices can be done to offer greatest customer value. According to Wilson (1996) in order to get the competitive advantage over competitor, Michael Porter identified three types of generic marketing strategy in the year 1980. They are overall cost leadership, differentiation and focus. By pursuing a cost leadership strategy the organization concentrates upon achieving the lowest cost of production and distributions. So that it has the capability of setting its price at a lowers level than its competitors. In differentiation strategy the organization gives emphasis to a particular element of marketing mix that is seen important by customers. Focus strategy involves in concentrating its effort upon one or more narrow market segments rather than pursuing a broader based strategy. The firm will typically then depending upon the specific demands of the market, develop either a cost based or differentiated strategy. So, from the above literature about marketing strategy, it can be identified that it needs to know two main things for implementing the strategy. One is the target customer and another is the marketing mix. Marketing mix are product, price, promotion and place. If these are identified properly then it can be made an appropriate strategy for their business. It is important for an organization to run the business in a proper way with the right strategy. If the strategy fails then business will fail and incur losses in the long run. And if it is the recession the marketing strategy needs to be modified. A brief literature on marketing strategy in recession is as follows: 2.4.2 Marketing Strategy in Recession According to Shama (1993) during the recession, by using different strategies consumer demand can be stimulated. First of all target customers and the marketing mix need to redefine. Strategies can be offer the cheaper products, making the product line narrow, and use quantity discounts. Moreover, strategies can be changed by keep the price down, increase the promotion, and consumers need to get direct products offer. In order to protect from the recession, Bonoma (1991) advises to avoid practicing empty middle marketing, not to make mistake expansiveness for empire and need to do more for less. In a related study, Goerne (1991) suggest that in the promotion mix significantly more coupons need to use. To fight from the negative impact from sales during recession it needs to be done. It is important to make sure that the company is actually one of recession what the economic environment facing their organization. According to Dibb et al (1994) marketer and consumer decisions and activities both are influenced by economic and competitive forces of the marketing environment. This examines the effects of general economic condition. It also focuses on the buying power, willingness to spend, spending patterns and competition. In all countries the overall state of the economy fluctuates. These changes in general economic condition affects the forces of supply and demand, buying power, willingness to spend, consumer spending level and the intensity of competitive behaviour. Therefore current economic conditions and the changes in the economy have a broad impact on the success of the organizations marketing strategy. In the period of depression unemployment is extremely high and wages are very low. In this situation the total disposable income is at a minimum level. For which consumers loose their confidence in the economy. In order to remove the effect of recession and depression, governments need t o use both monetary and fiscal policies in the country. Money supply in the economy is controlled by the monetary policies employed by Government. As a result, it affects on spending, saving and investment by both individuals and businesses. Government is able to influence the amount of savings and expenditures through the establishment of the fiscal policies. Government need to adjust the tax structure and change the level of spending on benefits. Depression can be completely removed by the effective use of fiscal policies which is believed by some of the economic experts. According to Hudak (2009) for surviving in the downturn company need to know how it should market itself. Most of the companies respond in recession by cutting their budget to reduce cost. Often, marketin

William Godwins Attack on the Law :: European Europe History

William Godwin's Attack on the Law Laws: We know what they are, and what they are worth! They are spider webs for the rich and mighty, steel chains for the poor and weak, fishing nets in the hands of government. - Proudhon1 On the surface, William Godwin's Caleb Williams (1794) is merely an entertaining murder mystery and detective story. The tale of an unfortunate servant who learns the truth of his master's past and flees for fear of his life, it has thrilled generations of readers. However, Godwin designed the work "to answer a purpose more general and important than immediately appears on the face of it."2 Written immediately after the publication of Godwin's first and most famous work, Enquiry Concerning Political Justice (1793), Caleb Williams serves as a vehicle for Godwin to introduce his philosophy to the general public. The issue he addresses in the novel is that of "things as they are... While one party pleads for reformation and change, the other extols in the warmest terms the existing constitution of society."3 There can be no mistaking Godwin's position. He uses Caleb Williams to launch a full-scale attack against things as they are and "the modes of despotism by which man destroys his own kind - principally through prisons, law, and wealth."4 The law plays a particularly important role in the novel. It affects almost every major character, always aiding the oppression of the weak by the mighty and serving as a tool of tyranny. Godwin's opinion of the law is as interesting as it is extreme. His goal is to force the reader to "conclude universally that law is an institution of the most pernicious tendency," as he argues in his Political Justice.5 In his attack on the law, he makes use of common criticisms of the law from the late eighteenth century that were more often used as a call for its reform than for its abolition. In addition to these, however, he introduces arguments that successful reform is impossible and that the law by its very nature will inevitably serve as a tool of injustic e, tyranny, and oppression. Godwin's attacks on the law occur continuously throughout Caleb Williams, as its complex plot slowly evolves. The first victim of the law is the tenant farmer Hawkins, whose pride leads him imprudently to offend his landlord, Mr. Tyrrel. When Tyrrel orders him to abandon his farm, Hawkins's pride again gets the best of him and he refuses: "I have got a lease of my farm, and I shall not quit it o'thaten.

Essay --

1.0 Introduction The brain is composed of billions of tiny neurons all combined to create a hierarchy of complex networks. Much is unknown about intelligence and our understanding and perception of intelligence is shaping the way in which we in the 21st century are creating computer based intelligent neural networks. An intelligent system is able to retract information from its environment and comprehend without prior knowledge of the information the process, reason about the relationships between variables contained in the information and learn about the process and its operating conditions without human input. A computational approach to network dynamics focuses on the networks ability to think logically, process data and react to changes in the data which can lead to future evolution of the network. Traditional rule based computational techniques failed to meet the requirements of search, optimisation and machine learning in large biological and industrial systems and therefore had to evolve which shaped the route in which computational intelligence had taken in the 21st century. A network is said to be computationally intelligent if it can deal with low level data analysis such as small numerical data has pattern recognition components. The main emphasis on neural networks and computationally based network systems was to come up with a learning algorithm that could be used to increase the intelligence of any given system. Fuzzy Logic was first proposed by Professor Lotfi Zadeh in1969 in the University of California Berkley. He created Fuzzy Logic to define between data by using partial set membership rather than crisp set membership or non-membership. Professor Zadeh explained that people do not need precise numerical inform... ...dimension of the prototype memories where the network stores all memories within a stable state. 3.0 Fuzzy Logic Systems: Fuzzy Neural Network 3.1 What Is Fuzzy Logic? Fuzzy Logic is a problem solving methodology that lends itself to implementation in a range of systems and can be implemented into networks. It allows an accurate outcome based on vague, ambiguous, imprecise input information. Fuzzy Logic is mainly used for control situations although it can be used over a variety of scenarios in situation based computing making it ideal for use within Neural Networks and they require a wide range of input variations. Fuzzy Logic processes user defined rules and therefore it can be readily modified to improve network performance, it can be used to model and control nonlinear data that would beforehand be impossible model mathematically. 3.2 Crisp Sets and Fuzzy Sets

History of the Museum :: essays research papers

  Ã‚  Ã‚  Ã‚  Ã‚  From as early as the 3rd century bc, there have been examples of museum concepts. Ptolomy Soter, known as â€Å"The Preserver†, founded the great Museon at Alexandria. After six centuries, it was destroyed, ending centuries of intellectual research and collected statues. In ancient Greece, temples of objects, including the Parthenon and the Acropolis housed cult statues in cellas, rooms dedicated to this purpose. A keeper, similarly to a curator, would oversee the temple activities. In addition, an early example of conservation is documented by the placement of oil vats by ivory statues to prevent drying out and cracking. At the Treasury of the Athenians at Delphi, votive objects were stored for the purpose of conservation. Documenting exhibition is the site at Propileo. On the right side, there is a library, and on the left, a pinakotheke, which are panel paintings open to the public. This shows early interest in exhibition and galleries.   Ã‚  Ã‚  Ã‚  Ã‚  During the Hellenistic period (Greek), Alexander the Great gathered a library of 600,000 volumes in scrolls, as well as statues of poets and philosophers. The concept was similar to a history museum. Under the leadership of Trajan, the 2nd century Romans displayed statues in temples, forums, theaters, and baths. These people were much more public with their collections than the Greeks were, however, evidence of Greek influence is shown for example in the stature of Caesar Augustus (think Primaporta). Also, statues were in homes for private viewing. Under Hadrian, the open air concept was born, at least for private consumption. He borrowed building ideas for his villa.   Ã‚  Ã‚  Ã‚  Ã‚  In the Middle Ages, Catholic cathedrals housed treasuries full of original objects from pilgrimages and crusades, donated by people to the church for salvation purposes, on the notion â€Å"absorb and purchase: donate†. There was an emphasis on preservation. In the late 14th and early 15th centuries, private collections were emerging. Jean, the Duke of Berry, (a territory of France), loved books and had a library and antique coins, and a zoo, which included bezoars. Those were an antidote found in the stomachs of wild goats.   Ã‚  Ã‚  Ã‚  Ã‚  The Renaissance of the 15th and 16th centuries brought about an emergence of private collections in Florence. Paolo Giovio, from Como, a humanist, was a pioneer of the private historical museum. In it, contained objects and books, all preserved and collected. Andrea Odoni commissioned Lorenzo Lotto to paint him as a collector. The Belvedaire Gardens in Rome was the private hideaway of the Pope and his visitors.

Metonymy and Euphemisms

In the previous chapter I presented the default cases of metonymy and how cognitive and communicative principles govern the selection of a preferred metonymic vehicle. These principles enable us to understand why we choose certain entities to access a target and why some vehicle-to-target routes have been conventionalized in the language. However, it sometimes occurs that cognitive and communicative principles are overridden because of the speaker’s expressive needs or a particular social situation. The violation of the principles in question may result in the use of metonymy – based euphemisms which I will try to explore in the following discussion. As it was mentioned before, there are certain cognitive and communicative principles which account for the choice of preferred metonymic vehicles. Among cognitive principles we distinguish for example, the HUMAN OVER NON-HUMAN, the CONCRETE OVER ABSTRACT, the GOOD GESTALT OVER POOR GESTALT or the SPECIFIC OVER GENERIC principle. Kovecses and Radden (1998: 45-50) notice that cognitive principles mainly contribute to human experience, perceptual selectivity and cultural preference. Most of the people’s conceptualizations is affected by our human experiences and perceptions. Thus, we attach greater importance to things that we can easily perceive and interact with. Cultural preferences are also significant factors in determining our choice of certain vehicles in metonymy. Therefore, we often select the stereotypical, ideal or typical members of a category to stand for that category. In the example He has a great heart the cognitive principle CONCRETE OVER ABSTRACT is applied. The hearer encounters no difficulty in understanding the metonymy since we tend to refer to concrete physical object which are more salient than abstract entities. Thus the hearer knows that the speaker is talking about a person who is very kind and not about one whose heart has a large size. The default selection of a metonymic vehicle is also determined by two communicative principles, namely the principle of clarity and the principle of relevance. Entities that are clear and relevant are more preferred to those that are less clear and relevant. Therefore, in a sentence   people achieve the intended target effortlessly since the principle CLEAR OVER OBSCURE governs the understanding of the metonymy. Yet, as Radden and Kovecses (1998: 53) state, cognitive and communicative principles account for the choice of default routes, they are unable to explain the selection of non-default cases of metonymy. One of the examples of non-default routes are metonymic euphemisms. Radden and Kovecses (1998: 53) suggest that what may account for the non-default selection is social considerations. It means that the speaker refrains from uttering a clear, literal expression because he does not want to sound vulgar or indiscrete. The authors (1998: 52) also propose that rhetorical effects may be another reason for choosing a non-default route. The examples of these strategies will be presented later in the discussion. First, however, the term euphemism has to be explained and reasons for its occurrence in language explored. The word ‘euphemism’ is of a Greek origin and it means ‘good sounding’, ‘good auguring’, ‘mild’. In dictionaries it is defined as a rhetorical device. Since Polish and English examples of metonymy-based euphemisms will be presented in the paper, I will give some explanations of the term in question coming from Polish and English linguistic sources. Dictionary of Contemporary English (1990: 346) gives the following definition: ‘the use of a pleasanter, less direct name for something thought to be unpleasant’. Allan and Burridge (1991: 14) propose that euphemisms are ‘alternatives to dispreferred expressions’ and are used to ‘avoid possible loss of face: either one’s own or, by giving offense, that of the audience, or of some third party’. Another explanation comes from Polish. All in all, as Dabrowska (1993: 51) summarizes euphemisms are all those words or phrases that bring positive or neutral connotations. They are used to avoid or soothe a name of dispreferred expression and the reasons for the occurrence of euphemisms are paralinguistic (psychological, social, ideological or political). That is to say, euphemisms are widely employed in language in response to taboos. Generally speaking, a taboo is prohibition of certain behaviours (including language ones) that can bring harm or embarrassment to the hearer. As there is a wide spectrum of areas where the term ’taboo’ operates, different definitions of this phenomenon exist. Nevertheless, as Dabrowska (1993: 17) points out, almost all the explanations which appear in dictionaries, encyclopaedias and linguistic papers define ‘taboo’ as a prohibition of a certain type, a phenomenon which should be avoided or treated carefully because of the possession of harmful, dangerous powers. A taboo guards certain human values and social norms. Since a taboo is a ban of certain behaviours it also refers to the linguistic behaviour. It means that some words are forbidden to be communicated or preferred to be avoided. The reasons for the avoidance are mainly connected with religious beliefs, superstitions, death, sex or politics. Thus, what the speaker can do is either not to use a prohibited expression or to substitute it for another one – euphemism. In other words, a euphemism is a linguistic response to a ban of uttering certain words. Let us now discuss the reasons that stand behind the appearance of a linguistic taboo and therefore, the occurrence of euphemisms. In the past, people were afraid of referring directly to the names of certain supernatural beings and to the names of certain animals. They believed that those creatures possessed some magical and supernatural powers. Thus, people felt fear and anxiety for them and did not mention directly the names of God or such animals as a bear or a lion. It resulted in expressions the Lord or the All-Mighty. Ullmann (1967: 205-6) calls this phenomenon ‘taboo of fear’. Dabrowska (1993: 27-8) observes that this kind of motivation was stronger in the past but it cannot be stated that it is not present currently. Nowadays, euphemistic expressions motivated by fear are those associated with the devil. Holders (1987: ) gives such instances as Lord of the flies, black gentleman, Old Scratch and Ullmann (1967: 205) lists Nick and Hangie. Many scholars notice that the use of euphemisms is determined by courtesy, kindness and delicacy. The speaker avoids expressions that can offend or distress the hearer. Ullmann and Kany (1967: 206-7) call this phenomenon ‘taboo of delicacy’. Due to the existence of ‘taboo of delicacy’ we do not talk explicitly about death, diseases, physical and mental defects or criminal actions, especially when they directly involve our interlocutors. For example, instead of adopting very explicit verb ‘to die’ we may substitute it for a euphemistic phrase ‘to pass away’ which seems to be a milder and more appropriate form in many cases. In other situations the use of euphemisms is motivated by ‘taboo of propriety’ (Ullmann, 1967: 207-8). Norms of decency make people avoid a direct reference to such topics as sex, swearing or certain body parts and their functions. The speaker’s decency, modesty and sometimes his embarrassment refrain him from mentioning troublesome subjects directly. Therefore, one can talk about having sex using a euphemistic expression to sleep with. It is also very common that people ask about the location of a place where they can wash their hands or powder their nose, meaning a toilet. Leszczynski (1988: 22) observes that avoiding certain expressions is caused also by the speaker’s disapproval of some words or phrases. Thus, the speaker does not use these words or tries to communicate them in a milder and more pleasant way. Leszczynski (1988: 22) emphasizes that a very significant factor which motivates the use of euphemisms is on the one hand, the protection of hearer’s feelings and sensitivity and on the other, the protection of the speaker himself. The former situation results from the speaker’s real care about his interlocutor or his false concern which only aims at avoiding people’s disapproval. With respect to the protection of the speaker, he either believes in what he is saying or wants to meet with the acceptance of society. As Dabrowska (1993: 26-7) points out, the speaker’s use of euphemisms in response to the ‘taboo of propriety’ may be an effect of hypocrisy. The author (1993: 26-7) claims that people sometimes do not make a direct reference to certain body parts and bodily functions not because of their real need but because of being prudish. Dabrowska (1993: 27) also observes that the speaker’s cunning and his self-interest is a highly common factor for euphemizing. In order to induce the hearer’s positive attitude, that is necessary to attain certain goal, the speaker emphasizes the value of certain things. He presents himself and his actions in the most favourable light and raises their prestige. This kind of behaviour aims at bewitching hearers and making them, for instance, to buy certain advertised products or, in politics, to believe in politician’s good intentions. Motivation based on cunning and the speaker’s self-interest is characteristic for euphemisms present in the language of advertising, politics, propaganda and diplomacy. For example, it is politically correct to use an expression excess of labour force instead of unemployment. In the language of politics we frequently hear about price regulation which is a gentler phrase for rise in prices. As it was presented, there are numerous factors that condition the use of euphemistic expressions. Similarly, a wide spectrum of linguistic ways for euphemizing exist. One of them is metonymy which is commonly used to employ euphemisms in language. Just to remind, Webster’s Third New International Dictionary ( ) defines metonymy as a substitution of the name of one entity for the name of another entity on the condition that these entities are related to each other. Radden and Kovecses (1999: 18) add that the substitution of entities is not enough. What is essential is that metonymy interrelates these entities to â€Å"form a new, complex meaning†. Langacker (1993: 30) perceives metonymy as a reference-point phenomenon in which a reference point – an entity evoked by a metonymic expression – makes possible accessing the desired target.